I run the operations.
I build the systems.
Multi-site hospitality group in the West Midlands. Most of the third-party software this business used to pay for has been replaced with tooling I designed and shipped myself — a kitchen compliance app, a staff management iOS app on the App Store, a QR order-and-pay platform taking live card payments, an AI email agent, an automated invoice pipeline and an in-house reservations system.
About me
Hi, I’m Sajjad. I run operations and automation for Good Merch Group, a multi-site hospitality group in the West Midlands, and I hold an MSc in Business Analytics from Warwick Business School.
I’m Operations & Automation Manager at Good Merch Group, and I take on freelance work building software for hospitality and service businesses, with paying clients already live.
Replacing rented software with systems built around how the operation actually works — £27,840 a year removed so far — and making every figure in the business traceable to a source document.
Every project below is written up with what went wrong on the way, not just what shipped. That’s usually where the useful part is.
Experience
Birmingham, UK
Freelance Systems Developer @ Self-employed
Independent client work, building software for hospitality and service businesses.
- Built and runs a serviced-apartment platform now taking real guests: encrypted door codes, guest check-in, cleaner alerts and event-driven pricing.
- Shipped client apps to the App Store and Google Play, and a workforce and compliance system for a security company.
- Freelance: a bilingual hospital management system across three sites, and a recruitment CRM with e-signature agreements and automatic reply capture.
- Delivered an operations platform review and modernisation roadmap for an aviation caterer.
West Midlands, UK
Operations & Automation Manager @ Good Merch Group
Running operations across a multi-site hospitality group, and replacing the software it rented with systems built in-house.
- Removed £27,840 a year in recurring software by building the kitchen compliance, workforce, reservations, HR and accounting systems in-house.
- Shipped a QR order-and-pay platform taking live card payments, and a staff management app on the App Store.
- Built weekly P&L and GP reporting that turned a £758 weekly food loss into a £579 surplus.
- Secured 55 production database tables in a zero-downtime remediation, and built an AI agent drafting guest email replies.
- Matched every till key to its beer-line meter to expose an 88% till yield, and built par-level drinks ordering held inside a budget cap.
Coventry, UK
MSc Business Analytics @ Warwick Business School
Machine learning, forecasting and analytics for business decisions, at the University of Warwick.
Karachi, Pakistan
Data Analyst @ MedznMore
Analytics for a fast-growing health-tech marketplace supplying pharmacies nationwide.
- Supported growth in gross merchandise value from 10M to 320M PKR.
- Built a route-optimisation model for deliveries, and demand forecasts at 90% accuracy across 5,000+ outlets.
Projects
Staff management iOS app
Workforce management on the App Store
Clock-in, rotas, holidays, shift swaps and compliance sheets for 15+ staff. Replaced an £800/month platform and shipped as a white-label product.
Serviced-apartment access & pricing platform
Door codes that only exist during the stay
Five serviced apartments run end to end for a paying client: encrypted door codes, guest check-in pages, cleaner alerts and event-driven pricing. Live with real guests.
Weekly food & GP reporting
Weekly P&L every figure can be traced
Automated weekly GP and P&L built from till exports, invoices and timesheets. Turned a £758 weekly loss into a £579 surplus — a £1,337 swing in one week.
Database security audit & remediation
55 production tables locked down live
Found ~40 tables open to the public key — pay, PINs, takings. Fixed in four sequenced stages so it shipped mid-service with zero downtime.
Multi-company HR system
One HR system for five companies
Replaced a paid HR platform: per-company logins, mandatory two-step, right to work, contracts and payroll details, filled by bulk import.
Workforce & compliance system for a security company
Compliance, rotas and invoicing for security
Licence and vetting expiries flagged ahead, rota-to-timesheet-to-invoice, subcontractor accounts both ways, and ISO 9001 records in one place.
Contact me
Open to operations, automation and technical operations roles — and to talking with anyone running a multi-site business who suspects they’re paying for software they could own instead.