~/sajjad $ cat projects/b2b-campaign
← cd ../projects
Data & reporting
B2B partnership campaign
5 converted from 238
Three separate outreach builds — UK, US and Spain — each with its own prospect database, its own tier structure and its own templates, the Spanish set written in Spanish. Prospects researched and enriched by decision-maker and tour type. Five travel groups converted.
What I built
- The outreach engine itself — a one-click tool handling prospect data, personalised email generation, scheduled follow-up sequencing and reply tracking. Functionally a purpose-built lightweight CRM.
- Three market-specific instances rather than one tool with a country column. The US build carries 183 operators across eight templates auto-matched to company category; the Spain build carries 50, with subject lines and message bodies written in Spanish while the dashboard stays in English; the UK build is smaller and tiered by whether an operator already routes through the town.
- Prospects tiered by likelihood rather than listed flat, so effort went where conversion was plausible — and templates matched to category, so a major group tour operator and a small private-driver outfit never received the same email.
- Send state tracked per company, with the dashboard showing sent against remaining so a campaign could be picked up mid-run without double-contacting anyone.
- Trade discount structures for guaranteed group bookings.
Why three builds
One tool with a language toggle would have been less work and worse. A Spanish operator selling UK circuits to Spanish travellers is a different proposition from a US group tour operator running fixed itineraries, and the pitch that works on one reads as boilerplate to the other.
Two entries carried no public email address at all. Rather than drop them or guess, the tool flags them explicitly as website-contact-only — the list stays honest about what it can and can’t reach.